Samsung Ads, the advertising division of Samsung Electronics, kicked off a suite of announcements at NewFronts with the debut of the Samsung Television Network (STN), the broad-FAST channel available exclusively on Samsung TV Plus.

Offering an extensive slate of live sports, music, movies and late-night programming, Samsung Ads’ STN aims to give brands opportunities to tap into the Samsung TV ecosystem.

Samsung Ads also unveiled its lineup of interactive, data-driven solutions, including Optimal Reach, GameBreaks, Performance Conversion and Data+, which it says further transforms TV from a mass-reach channel into a performance-driven service built to achieve a multitude of advertiser KPIs.

“It’s no longer enough for marketers to justify the status quo – they need breakthrough performance, and that’s exactly what Samsung Ads is built to deliver,” said Michael Scott, VP and head of ad sales and operations at Samsung Ads. “This year, we’re empowering our partners to go beyond the limits of traditional CTV with next-gen innovation, strategic partnerships, and tools that turn attention into action and media into measurable impact.”