Kinetiq and NLogic, a Canadian provider of ad and audience data solutions, have formed a partnership that will provide TV ad data to NLogic’s Spots offerings, including Spots Monitor – a new tool that adds real-time, customizable insights to commercial activity across Canadian television.

This integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour so NLogic clients will have the intelligence they need to make faster and more strategic media decisions.

Kinetiq is an AI-powered platform that turns global media intelligence into actionable insights. The company recently made an expansion in Canadian TV channel coverage. It is now tracking 50% more TV stations/channels in Canada and all TV commercials on those stations. This means Kinetiq now covers over 95% of all commercial break activity happening on TV channels in Canada and that, through NLogic’s Spots applications like Spots Monitor and API, clients are able to see exactly what their competitors are doing, when they launch a new ad, where and how often. It also enables clients to simply track their own campaign.

Kinetiq is an AI-powered platform that turns global media intelligence into actionable insights. NLogic provides access to Spots data through various tools including its API and Spots Monitor, which allows users to track and analyze commercial airings across channels with a streamlined, transparent view into who is advertising, and when and where their ads appear.

Looking ahead, the partnership expects to expand beyond ad airings to include qualitative creative scoring, earned media and sponsorship data, further connecting the dots between creative, paid and earned performance.