According to the latest AdEase report, Tim Hortons was the top TV advertiser during the week of May 12 to 18, with a rise in occurrences that propelled it from second place the previous week.

Tims led the rankings with 2,923 combined occurrences, topping all markets except Montreal, where it placed second. The advertiser showcased its new menu innovations in its ads, many of which featured actor Ryan Reynolds (pictured), who introduces the Ryan’s Scrambled Eggs breakfast box in Canada and the U.S. This is the second week in a row that the restaurant has occupied the top spots in the ranking with the same campaign.

Meanwhile, The Brick Warehouse fell to second place with 2,179 total occurrences, continuing to promote its “Tent Sale.” Crave TV took third with 2,260 combined occurrences, despite a decline from the previous week. Toyota re-entered the rankings in fourth with 1,585 occurrences after a brief absence, and McDonald’s rounded out the top five with 1,106 occurrences, featuring an ad for the return of its Hot Honey McCrispy sandwich.

On the category front, QSRs consistently top the list, with occurrences ranging from 2,425 in Montreal to 2,882 in Toronto. This category’s strong presence is driven by popular brands like Tim Hortons, McDonald’s and A&W Restaurant. Furniture stores is another prominent category, ranking second in Vancouver, Calgary and Toronto, and third in Montreal. Retailers like The Brick and Leon’s Furniture are major players in this space.

Finally, TV and streaming services also features prominently, ranking among the top three categories in all four cities. With the rise of streaming, services like Crave TV are increasingly visible in advertising, competing for viewers’ attention.

Vancouver

Advertisers

1. Tim Hortons: 673 (2)
2. The Brick Warehouse: 450 (1)
3. Toyota Dealers: 429 (67)
4. Skip: 373 (232)
5. A&W Restaurant: 354 (5)
6. Leon’s Furniture: 344 (7)
7. McDonald’s: 344 (4)
8. BC Teachers Federation: 322 (539)
9. Nissan Dealers: 320 (8)
10. Crave TV: 316.5 (12)

Categories

1. Quick Serve Restaurants: 2608 (1)
2. Furniture Stores: 1250 (2)
3. TV & Streaming Services: 835 (3)
4. Food Delivery Services: 738 (13)
5. Everyday Banking: 621 (6)
6. Online Travel Agency: 577 (5)
7. Import SUVs Corporate: 513 (4)
8. Department Stores: 480 (7)
9. Import SUVs (DAG): 424 (9)
10. Credit Cards: 408 (16)

Calgary

Advertisers

1. Tim Hortons: 699 (2)
2. The Brick Warehouse: 615 (1)
3. A&W Restaurant: 440 (3)
4. Toyota Dealers: 388 (143)
5. Skip: 380 (225)
6. McDonald’s: 348 (5)
7. Blue Cross Insurance: 330 (-)
8. Alberta Gaming, Liquor And Cannabis Commission: 323 (7)
9. Crave TV: 321.5 (14)
10. Nissan Dealers: 298 (6)

Categories

1. Quick Serve Restaurants: 2801 (1)
2. Furniture Stores: 1385 (2)
3. TV & Streaming Services: 787.5 (5)
4. Food Delivery Services: 780 (11)
5. Everyday Banking: 592 (6)
6. Import SUVs (DAG): 589 (7)
7. Online Travel Agency: 580 (3)
8. Department Stores: 496 (8)
9. Online Casinos: 469 (10)
10. Import SUVs Corporate: 432 (4)

Toronto

Advertisers

1. Tim Hortons: 823 (4)
2. The Brick Warehouse: 785 (1)
3. Ontario Lottery And Gaming: 691 (3)
4. Crave TV: 681 (2)
5. Toyota Dealers: 512 (218)
6. Leon’s Furniture: 488 (12)
7. Interprovincial Lottery Corporation: 477 (10)
8. TD Canada Trust: 432 (23)
9. Audible: 419 (16)
10. McDonald’s: 414 (9)

Categories

1. Quick Serve Restaurants: 2882 (1)
2. Furniture Stores: 1894 (2)
3. TV & Streaming Services: 1448.5 (3)
4. Online Casinos: 1197 (4)
5. Dine-in Restaurants & Bars: 812 (9)
6. Food Delivery Services: 764 (14)
7. Grocery Stores & Supermarkets: 716 (12)
8. Everyday Banking: 709 (8)
9. Import SUVs (DAG): 671 (24)
10. Lottery Draws: 659 (15)

Montreal

Advertisers

1. Crave TV: 942 (1)
2. Tim Hortons: 728 (3)
3. IGA Food Stores: 621 (9)
4. Dormez-vous Sleep Centers: 369 (7)
5. Chevrolet Dealers: 368 (14)
6. Interprovincial Lottery Corporation: 356 (2)
7. The Brick Warehouse: 329 (4)
8. BCE (Bell): 320 (6)
9. Subway Restaurants: 320 (8)
10. Toyota Dealers: 256 (59)

Categories

1. Quick Serve Restaurants: 2425 (1)
2. TV & Streaming Services: 1312.83 (2)
3. Furniture Stores: 981 (3)
4. Grocery Stores & Supermarkets: 752 (10)
5. Mattress Stores: 516 (9)
6. Import SUVs (DAG): 472 (18)
7. Department Stores: 453 (8)
8. Credit Cards: 413 (15)
9. General Home Improvement Stores: 408 (7)
10. Food Delivery Services: 393 (40)

Canada Specialty

Advertisers

1. Crave TV: 3565 (1)
2. Tim Hortons: 2657 (3)
3. Subway Restaurants: 1772 (4)
4. Dairy Queen: 1771 (2)
5. Sleep Country: 1721 (5)
6. Tide: 1630 (9)
7. Gillette: 1467 (23)
8. Swiffer: 1387 (13)
9. Domino’s Pizza: 1371 (184)
10. Air Wick: 1333 (10)

Categories

1. Quick Serve Restaurants: 11585 (1)
2. Furniture Stores: 4104 (3)
3. TV & Streaming Services: 3916.5 (2)
4. Department Stores: 2339 (11)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2201 (64)
6. Dine-in Restaurants & Bars: 2110 (6)
7. General Home Improvement Stores: 2041 (17)
8. Mattress Stores: 2025 (8)
9. Liquid Laundry Detergent: 1993 (7)
10. Import SUVs Corporate: 1820 (5)