Digital
Mentos connects with gamers using cola-fuelled launcher
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Upfronts 2025: CBC focuses on local news coverage and ad spend
CBC’s 2025-26 programming slate features more than 50 new and returning series.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Reeb out at Corus, Gossling appointed CEO
Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with additional executive moves announced.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Spotify sees surge in Francophone content, Canadian female artists
The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.
Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
Canadians’ interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet’s linear and streaming services in the past year.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
Upfronts 2025: Corus leans into Canadian content and Peacock series
Plus, the network says it’s helping advertisers avoid the risks of “buying blind,” where ads may appear in undesirable contexts.
Broadsign introduces new buying platform
The new automated In-Advance DOOH platform enables buyers to secure DOOH placements months ahead of campaign execution.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
