Experiential
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Mentos connects with gamers using cola-fuelled launcher
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Spotted! Toronto Tempo tips off fan engagement with inaugural activation
The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners CIBC and Sephora.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
The activation aims to reconnect with longtime fans and introduce a new generation to the franchise.
Macy Murdoch meets Roblox metaverse with in-game activation
The Shaftesbury-led branded integration coincided with the premiere of the second season of the series.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.
Spotted! Rona brings good luck to hockey fans with ‘Knock on Wood’
The brand aims to drive employee engagement as part of its new sentiment-based positioning.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
Spotted! TD launches accessibility pop-up
The brand has designed an immersive space at Union Station in support of neurodiversity month.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
