Articles Tagged ‘Google’
Koho leads the way: leveraging AI for intelligent customer acquisition
Learn how Koho built a scalable, AI powered framework that has helped set a new benchmark for fintech marketing.
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How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
Google introduces new AI-powered solutions for ads and commerce
The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.
Upfronts 2025: YouTube touts AI integration, growing NFL partnership
The streamer also emphasized the influence of creators and demonstrated its impact on culture.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Industry News: Google gets transparent with PMax
Meanwhile, Spotify unveils a podcast engagement metric and Meltwater launches an AI-powered assistant.
Tariffs had ‘limited impact’ on Apple in second quarter, says CEO
The company’s Q2 financial report shows that revenues grew 5% year-over-year.
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
Zuckerberg denies monopoly with Instagram, WhatsApp purchase
The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.
Google hit with antitrust blows in U.S., U.K. and Japan
The tech giant is facing other major antitrust cases in the U.K. and Japan.
CBC using AI to gain podcast insights, OpenAI building a social network
In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.
Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
Google says news content has minimal impact on ad performance
The search giant conducted a test in eight European markets, hiding news content from search results.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
